Tadej Pogačar
Vuk Ćosić

RTMark began as a funding system for the creative sabotage of corporate products and culture, and has since evolved into a laboratory and proving ground for anti-corporate subversion. Its core is a Web-based database of aesthetic and social interventions in public spaces on the www @ http://rtmark.com/funds.html.

RTMark uses corporate public relations techniques to publicize its successful projects to millions of people. RTMark-sponsored projects containing alternative and blacklisted content regularly receive widespread media coverage and attention in numerous mainstream newspapers and magazines, and on television and radio, both in the United States and abroad. (An archive is located at http://rtmark.com/allpress.html.)

The core aim of RTMark is to call attention to the iniquity of the legal rights that corporations have arrogated over the years in the United States and (now increasingly) around the world. Since 1886, corporations have been legally defined as "persons" in the U.S., which gives them wide protection under the Constitution; but they do not have the same liability as other "people," since they cannot go to jail and are rarely put to death (dissolved). Even if they do suffer fines and the like, the humans responsible (managers, shareholders) are seldom punished.

RTMark's charter is to popularize these problems and their innumerable ramifications, and, especially, to focus anti-corporate sentiment and activism; all that contributes to this "bottom line" is seen as beneficial. RTMark does this both directly--by discussing the issues--and indirectly--by embodying corporate behavior in many of its manifestations.

In recent content audits, RTMark accounting has been able to identify behavior patterns that lead to success. Since our bottom line is cultural profit,our "trade secrets" can only be truly useful if we make these recipes for success widely available to the public. By providing basic recipes, we hope more people will cook and elaborate our shared cultural cuisine.

In the past, RTMark has made information about its methods available through high-impact, slick corporate graphics. Current market research, however, indicates that the high-octane corporate aesthetic does not encourage grassroots involvement in RTMark's core activities, and in fact obscures peoples' understanding of what we do. To correct this problem, RTMark has searched for new models of information distribution that enhance the legibility and accessibility of our methods. The project for Venice (Name of show here) is the first installment of RTMarks ENhanced Legibility Outreach Division.

"How It Works: Tactical Embarassment" is the first installment of a series of posters (possibly to be compiled in a book) that will describe RTMark's formulas for success with simple, hand-drawn images and text that even children can understand.

The RTMark "Tactical Embarassment" poster teaches a media judo move that anyone can do to leave even the largest corporations exposed to public scrutiny.